custom media
It's not easy to get people's attention these days. Marketers can no longer sit back while masses of people gather around the tv to watch their ads. Audiences want to be approached on their own turf and on their own terms.
This makes "non-traditional" media (guerilla marketing, branded content, custom media, promotional marketing, packaging, point-of-purchase displays, theme events and websites) an increasingly important part of the marketing mix.
I have been solving communication and marketing problems in a non-traditional way my entire career. I have created communications vehicles that forward brand strategies, resonate with audiences, and make good business sense.
We've worked with financiers, studios, and theme parks. What can we dream up for you?
internet
long-form broadcast - children
live events
design
print - business
print - consumer
print - children
Years shown indicate the project's debut or street date.
This makes "non-traditional" media (guerilla marketing, branded content, custom media, promotional marketing, packaging, point-of-purchase displays, theme events and websites) an increasingly important part of the marketing mix.
I have been solving communication and marketing problems in a non-traditional way my entire career. I have created communications vehicles that forward brand strategies, resonate with audiences, and make good business sense.
We've worked with financiers, studios, and theme parks. What can we dream up for you?
internet
- RoleModel.TV
Portal and video channel for families - T-Shirt Memorial Park
Microsoft IdeaWins Challenge, 2007 - CampusResources.Net
Commercial-watching site to raise funds for schools
- The Nashville Network’s Salute to Quality Children’s Entertainment
Televised salute to AACE award winners, 1996 - The Children’s Entertainment Hall of Fame
Museum, educational facility, and annual televised awards special - The Imaginarakis'
Family sitcom - Ingenuity
Science game show for families - Freight
Adult sitcom
long-form broadcast - children
- The World of Ambassador Bird
Animated show for pre-schoolers - Home Made Horror
Sci-fi "how-to" show for ages 7-12 - Rheostat’s Restaurant
Variety show for pre-schoolers
live events
- All-Star Family Festival at Opryland USA
Theme park show, 1996 - The Children's Entertainment Awards
The "Oscars" of the children's entertainment industry, 1996 - American Academy of Children's Entertainment
Trade association, 1994-1998
design
- Magic Television-Watching Socks
PBS Sprout promotional giveaway, 2006
print - business
- Who's Who In Children's Entertainment
Entertainment industry directory, 1996 - Children's Entertainment Business
Trade magazine developed for VNU, 2000
print - consumer
- The Super Says: An Apartment Living Primer, 2014 (scheduled release)
- Parents & Kids Directory
New York's first local parenting magazine,
affiliated with the Children's Museum of Manhattan, 1984-1994 - ParentAge
Newsletter for new parents over 35, 1992 - Parents Datebook & Planner
Day runner for parents, 1992 - Children's Music Marketing Project
Cooperative advertising in association with Parenting magazine, 1994 - The Native New Yorker
Cartoon book, 1987
print - children
- Peace, World!
Comic book featuring the Ambassador Bird characters, 2014 (scheduled release) - Through Tiger's Eyes
Children's book for hospitals, 2007 - The Dinosaur Times
Magazine for kids, 1993 - Hero's House
Children's architecture book, 1977
Years shown indicate the project's debut or street date.
