archive magazine ~ advertising, direct mail, promotional products
DIRECT MAIL
Archive magazine is "the world's most important advertising trade magazine." It is a source of inspiration and information for advertising agency executives and creatives. Due to intense competition from trade magazines like Advertising Age and AdWeek, their subscription package was getting lost in an avalanche of direct mail. Their envelopes weren't being opened. Their website wasn't being visited. And, therefore, their magazine wasn't being subscribed to.
The "Thirsty for Great Ideas?" campaign was designed to cut through the direct mail clutter, attract media attention, and drive traffic to the magazine's website.
We are about to mail 15,000 lightbulb-shaped sponges to attract attention and drive web traffic and sales. The sponges are packed in a clear cello-wrap with a simple reply card, return envelope, and bonus "buckslip."
I created the promotion, wrote and designed the direct mail, and arranged for the sponges.
The response card is simple and direct.
The bonus "buckslip."
ADVERTISING
Archive is an essential magazine for ambitious advertising executives. It is also a beautiful magazine filled with the world's best advertising photography and visual art. This trade magazine campaign uses the magazine's cover as the jumping off point for the copy.
BOOK LAUNCH PROMOTION
Archive's publisher wanted a gift to give out to the press at the launch party for his new book, 200 Best Advertising Photographers Worldwide. I designed a special bookmark that was wrapped around each copy. The "Creative Mind" design illustrates the four motivations of advertising people: love, awards, ideas, and money.
T-SHIRTS
This t-shirt design illustrates the magazine's tag line, "Get Motivated. Get Archive."
Archive magazine is "the world's most important advertising trade magazine." It is a source of inspiration and information for advertising agency executives and creatives. Due to intense competition from trade magazines like Advertising Age and AdWeek, their subscription package was getting lost in an avalanche of direct mail. Their envelopes weren't being opened. Their website wasn't being visited. And, therefore, their magazine wasn't being subscribed to.
The "Thirsty for Great Ideas?" campaign was designed to cut through the direct mail clutter, attract media attention, and drive traffic to the magazine's website.
We are about to mail 15,000 lightbulb-shaped sponges to attract attention and drive web traffic and sales. The sponges are packed in a clear cello-wrap with a simple reply card, return envelope, and bonus "buckslip."
I created the promotion, wrote and designed the direct mail, and arranged for the sponges.
The response card is simple and direct.
The bonus "buckslip."
ADVERTISING
Archive is an essential magazine for ambitious advertising executives. It is also a beautiful magazine filled with the world's best advertising photography and visual art. This trade magazine campaign uses the magazine's cover as the jumping off point for the copy.
BOOK LAUNCH PROMOTION
Archive's publisher wanted a gift to give out to the press at the launch party for his new book, 200 Best Advertising Photographers Worldwide. I designed a special bookmark that was wrapped around each copy. The "Creative Mind" design illustrates the four motivations of advertising people: love, awards, ideas, and money.
T-SHIRTS
This t-shirt design illustrates the magazine's tag line, "Get Motivated. Get Archive."
